Junior’s Cheesecake




Hail a taxicab anywhere in New York City and tell the driver, 
"Take me to the best cheesecake in New York.” 
Odds are you will end up at Junior's. 

Their story begins long before Opening Day in 1950. 



In 1929, 
Harry Rosen opens a restaurant on the corner of Flatbush Ave Ext and DeKalb, 
a luncheonette called the Enduro. 

Over the years, he expands the restaurant to several storefronts occupying the entire corner. 

After weathering several changes in the economy, including Prohibition and the Great Depression, Harry expands the Enduro to a full service restaurant with a night-club atmosphere 
including a raised bandstand with live entertainment.

After World War II, 
the returning servicemen did not have time or interest in visiting nightclubs and fancy restaurants. 
Brooklynites were busy rebuilding–their lives, their families, the city and the country after the war.  The Enduro closed its doors in 1949.

Junior's landmark restaurant is known as the home of New York's best cheesecake. 
For decades, 
Brooklynites (and other New Yorkers) 
have come to eat, laugh, and kibbtiz (argue) over cheesecake. 

In the 1950's, 
an entire generation came of age at Junior's. 

Junior's in Historic Downtown Brooklyn at the Corner of Flatbush and DeKalb since 1950
In 1973, 
Junior’s found its cheesecake celebrated in print. 
Ron Rosenbaum of The Village Voice had this to say… 
“There will never be a better cheesecake than the cheesecake they serve at Junior’s… 
it’s the best cheesecake in the material world.” 

That same year, 
New York Magazine conducted a blind taste test 
& rated Junior’s the best cheesecake in the New York. 

Since then, 
their cheesecake has won several accolades and awards including the 
"Best Overall Mailorder Cheesecake” 
from the Wall Street Journal and Best Food Gift NY from People Magazine. 

Today,
loyal customers still come --- 
from all over and all walks of life. 
Famous mayors. Presidents. Hall of Fame athletes. Authors, singers, movie stars. 

Even Carrie of Sex and the City had her civil wedding reception in Juniors!

Watch the video for more.


In fact, it's as true today as it was 60 years ago, 
"You haven't really lived until you've had cheesecake at Junior's.”

It is my go-to for cheesecake in the NY.
And I am so lucky that I live a block away from one of their locations in Manhattan.

Celebrating my dear friends’ birthday in Junior's

Taste the difference yourself & you'll know why we say
it is the "The World's Most Fabulous Cheesecake.”

Allergy alert!
Here are the ingredients of Junior’s cheesecake:
premium cream cheese
fresh heavy cream
eggs
a touch of vanilla

*no water
*no fillers
*all hand-blended in small batches & mixed for over 40 minutes
*for swirls & fruit-topped,
theyuse only the freshest fruit, homemade purees, imported chocolates & fresh spices

So if you haven’t tried a classic New York’s Cheesecake,
what are you waiting for?
Go to Junior’s now!

P.S. You don’t have to come to NYC.
There is one in CT (Fox Tower Hotel at Foxwoods Casino) & 
one in FL (Mizner Park in Boca Raton) as well.
Or you can shop online!

Shipping charges as follows:

*All of Junior’s mailorder cheesecakes are certified kosher dairy under the supervision on Kof-K.  
Your mailorder cheesecake will arrive sealed in their signature packaging 
with all of the proper labeling indicating the product is kosher & dairy with the Kof-K mark.  
*The cakes sold in their restaurants are not certified kosher.  
If you have further questions, please call 718-852-5257.  


Eat moderately!

Peace & love,
Princess



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